
The major investment of Indian Film Industry is from bollywood, and offcourse the major returns. I have got data of 2005 , in which turnover for Hindi Film Industry was $575 million compared with $23 billion in Hollywood. Thats Correct we are still far behind the Hollywood in turnover, I figure out certain reasons behind this, one very important is Diversification of audience, means, Hindi Film Industry, (more popular as Bollywood, I am not using the word Bollywood because film industry usually opposes to be called by this name , they need their unique identity, which is Hindi Film Industry )
So we were talking about several reasons why Indian film industry is far behind Hollywood despite huge market. First mistake we make is seeing India as a whole, but the above statistics are related only to the hindi Film industry, based in Mumbai . There are several other such regional industries exist in India. The regional is only term associated with them , otherwise they do a hefty business.Instances of such industries are Telugu Film Industry and Tamil Kannada and also Malayalam Film Industry, others include Assamese, Bhojpuri, Gujrathi, Marathi Orriya etc.
So the revenue gets shared among these languages. There is a localization of Film Industry in India. Second issue for comparatively low revenue of Hindi film industry is low fares compared to US and other theatres. I am adding one more advantage that Hollywood enjoys is world over release. Though Indian movies are now released world wide, but their targeted audience is Movie language speaking folks, whereas the english is more common all over the world, and dubing also helps them to be popularized.
It is said in India that movies depict the real face of India. People try to in place of characters of film, they try to visualize themselves in the movies.South Indian actors enjoy popularity in more depth , if not in numbers in Hindi actors. South Indian Film industry has seen a trend of actors becoming successful politicians. Perhaps to encash the popularity more.
Nothing wrong in telling that,Hindi movies have now started taking a risky , but more potential path, a path to subjective movies. In 90's we have seen a not-so-formula movies like DDLJ, Mohabbatein, Lagan etc.But from the last three years,Indian film industry has seen a change , a change in the path of subjective movies. Now think tank of Hindi movies do not rely on the formula movies of villain abducting heroine, and hero saving her life , hero may be poor and girl is rich or vice versa. Indian film industry now focuses on subjects which affect society. These off beat movies are becoming first choice of viewers. Though south indian film industry is yet to see turn around from formula movies to message movies . Amir Khan starred Tare Jameen Par was huge hit in India, with a message of not pressurizing students for higher marks and grades in exams.
But with these subjective movies one thing bollywood is surely going to loose is the taste of bollywood dialogues like " Mere pas maa hai " type of dialogues are now history in Indian movies.In beginning of this decade past to that , Indian movies remained full of dialogues like " Har Taj sar ke liye hota hai , par har sar Taj ke liye nahi " (Meaning every Crown is for one head, but not every head is for Crown " There are several classic dialogues in bollywood movies which can be seen here :
Bollywood Dialogues
Changing Screen of Hindi Movies
Author: anshi / Labels: bollywood changed
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1 comments:
nice atricle
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